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  1. hutsirmagus

    What is SEO? Is it illegal?

    I want to internet market for my company website, but I've heard lots of news about search engine optimization and companies like JCPenny getting in trouble for it? Is doing SEO against the law or just unethical? I dont' understand--what is the alternative to SEO if I want to get Google visitors? Is getting the little text ads that i see in my Google mail the same as SEO? can I get in trouble if I do that wrong?